In Part 2 of our conversation on pricing models for creative businesses, Melissa and Heather talk about budget or value based pricing and hybrid pricing (where you offer a premium tier and a budget tier). Team that up with last week's episode on premium pricing and you have all three models to evaluate - which one is best for your business?
Read MoreIn Part 1 of a 2 part series on pricing models for your creative business, Melissa and Heather talk about premium pricing models for both creative services and physical products - and why this particular model is about so much more than just your price!
Louisa Hrennikoff is the designer and maker behind Vancouver based jewellery brand, Luli Designs and she's a craft market veteran. This week she shares her best tips for prepping for craft market season! Everything from how much inventory to stock to how to build your booth display (and much more!)
Read MoreBetty Shin Binon (aka Stems and Forks) has gone from being one of Toronto's most successful floral designers to now being highly sought after for her photography and video work in her distinct chiaroscuro style. We talk about the challenges and courage that go into making a creative career change a little later in life. And we discuss the power of education, the importance of continuous learning and how generously sharing our knowledge and creative process can take us far.
Read MoreAs Managing Director of Devour! The Food Film Festival, Lia Rinaldo and her team have grown a small, niche film festival in Wolfville, N.S into the largest film festival related to all things culinary in the world! She had to get small to go big and this week she shares her story with us. We talk about niching down, curating the work of other creatives, grass roots marketing, applying for grants and, of course, pivoting in a pandemic!
Read MoreAs the busiest season of the year for creative businesses approaches we talk about how to make time for self-care - and what self-care really is (it's not just a massage or spa appointment)! Hit the ground running and make this holiday season your best with a body and mind that are up to the challenges. And schedule in some downtime for the new year to rest and recuperate.
Read MoreWe pour an inordinate amount of time into social media for the benefit of our creative businesses. But is it financially, creatively or mentally worth it? Melissa & Heather get into the pros & cons of creating endless content to feed an insatiable beast.
Read MoreAs creative business owners, our creativity is our livelihood - which means it's so important we take steps to protect it. Attorney Andrea Henry shares some legal basics for our businesses and how to keep our valuable work safe and working hard for us.
Read MoreIn this creative mindset episode, Certified Career & Success Coach Alana Ruoso joins us to talk about 10 curious ways that us creative small business owners love to use to self-sabotage our careers - and how to overcome them!
Read MoreIn this episode we have a conversation that revolves around how mindset and business are interconnected and why what you call yourself really matters. We want to help you change your mindset in this episode to spur you on to growth - both as a creator and a business owner!
Read MoreLawyer Andrea Henry of Henry Business Law joins us this week to talk about how you can take steps to protect your creative business and your intellectual property - including what you can do yourself and where you should get a lawyer to help you (and how to find a lawyer that gets you and your business!)
Read MoreSuccess Coach Alana Ruoso joins us this week to talk about 10 of the most common, yet oh so subtle, ways creative entrepreneurs self-sabotage their careers - and what you can do about it!
Read MoreWhether you have customers, clients, listeners, viewers or followers, how you treat them determines whether or not you'll keep them. This week Melissa and Heather talk about how you can easily surprise and delight your audience and make them raving fans!
Read MoreEver wondered what the difference is between mastermind groups, mentorships and coaches? I explain it all in this episode and tell you why these can be great investments in yourself and your creative business!
Read More2021 is starting off with a whole host of new restrictions for a lot of us so how on earth do you kick start creative inspiration when you're looking at the same walls every day? Here's some of my favourite sources of inspiration right now!
Read MoreMelissa and Heather Travis discuss how they plan to grow their art businesses in 2021. A great episode for any creative, artist or maker looking build their business in the new year.
Read MoreMelissa and Heather Travis review what worked, what didn't and what they learned from their art businesses in 2020. A great episode for any new creatives, makers or artists just starting out with their creative businesses!
Read MoreMelissa and Ayngelina Brogan talk about how to set goals in work and life as your creative business enters a new year that's shrouded in uncertainty.
Read MoreIn Episode 36 of the podcast, Melissa and Heather Travis pool their 20+ years of combined experience in the influencer marketing space to tell you everything you need to know before hiring bloggers, instagrammers and other digital content creators to help grow your creative small business's brand. We share our tips on what to do, what not do to and the big red flags you need to watch out for!
Read MoreThis week, Melissa talks with Puneeta Chhitwal Varma about how she has grown her exposure and her creative business by appearing on local and national TV programs like The Social, CBC, and Global. She shares tips for connecting with producers, pitching your ideas, prepping for your segments, connecting with the anchors and hosts and going live!
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