be a guest

 

podcast guest pitches

Thank you for your interest in the And She Looked Up podcast - the podcast for Canadian women who create for a living!

We accept a limited number of guest pitches to be on The And She Looked Up Podcast but, before you reach out, please read the following to determine if you think we might be a good fit for each other.

PR Professionals: if you wish to pitch a client, you need to review this information first.

Show Basics:

  • we release a new public episode every other Monday during the season

  • we batch record every 3 months - this means we record well in advance of when your episode will potentially air

Who the Podcast is for:

This podcast is made for Canadian women who run their own creative small businesses. They may be (but are not limted to!):

  • makers, artisans & crafters

  • artists: painters, illustrators, potters, fibre artists, sculptors

  • story tellers: writers, poets, filmmakers, copywriters

  • musicians and songwriters

  • digital content creators: bloggers, YouTubers

  • creative service providers: designers (graphic, fashion, jewellery), makeup artists, photographers, event designers, chefs and culinary artists

We explore the bridge between creativity and entrepreneurship and work hard to showcase diversity.

Who Our Audience Is

Our audience spans the globe but well over 60% are Canadian. They own and run their creative businesses full time or they are creating as a side business and are looking to move to full time. Some are simply curious about what’s involved in running a creative business and trying to figure out if it’s the path for them.

A few other things about our listeners you might like to know before making your pitch:

  • they are physically creating their work - they’re artists, makers, photographers, writers, videographers, musicians, designers, crafters

  • many have escaped the corporate world (or are hoping to) and have no interest in that landscape

  • most work from home or may have an off site studio space

  • most do not have employees and those that do, have small teams of 1-5 people (some of whom may be contractors or freelancers)

We Speak Canadian

We speak Canadian on this podcast. By that we mean that we reference Canadian dollars, Canadian business structures, Canadian tax laws, Canadian copyright, Canadian legal and employment rules, etc.

We make an effort to broaden these topics where we can for our international listeners but this podcast is a primarily a resource for Canadian creative business owners.

What We Are Looking For In Our Guests

We have two categories of episodes:

Creative Canadian Women

These episodes profile Canadian women who create for a living. We get to know them and the story of their business as well as some of their best insights into running a creative business. To be a guest on one of these episodes you must:

  • be Canadian or a Canadian resident

  • identify as female

  • run your own business where you focus on creating

  • identify 1 or 2 key business lessons that you have learned that you’d like to share with our audience

Resource Episodes

These episodes focus more on specific topics that creative entrepreneurs would find helpful such as:

  • mindset or mental health topics

  • business resource topics like marketing, pricing, branding, social media, etc

  • professional services like legal, accounting, financial, etc

You don’t need to be a creative entrepreneur to pitch to us in this category but if you’re a woman in Canada who can provide some kind of valuable insight or resources that our listeners would find useful and that might provide a “lightbulb” moment, we’d love to hear from you.

what we are not looking for:

Currently we are not looking for the following:

  • pitches that do not put our audience’s needs first

  • pitches that focus on executive style coaching, masterminds, courses or programs that are not directly related to the creative arts

  • coaches or service providers with no or limited backgrounds in the creative arts - if you are a coach or service provider please ensure your pitch outlines your experience as a self-employed working creative or an expert in an industry that serves independent creatives (such as publishing or art licensing, etc)

  • we do not do book or film reviews on the show - we can talk about your latest project, but our audience is more interested how to be a successful, well-balanced, independent artist, creative or maker. They want to hear about the lessons you have learned in your journey as a self-employed, independent creative.

Please Note

The And She Looked Up Podcast is seasonal. New seasons start every September and run through June. No new public episodes are released during our season break from July to Labour Day Weekend.

If you think you might be a good fit and you have a great idea that we haven’t covered on the podcast in the last six months, fill out the form below and include your pitch (topic, points to cover, links to your website and social media) in the message section. If you have a media kit, you can forward it to andshelookedup@gmail.com.

Thanks and we look forward to hearing from you!