Posts tagged Y1S2
ASLU 049: Protecting What You Create (with attorney Andrea Henry)

Lawyer Andrea Henry of Henry Business Law joins us this week to talk about how you can take steps to protect your creative business and your intellectual property - including what you can do yourself and where you should get a lawyer to help you (and how to find a lawyer that gets you and your business!)

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ASLU 037: Creative Canadian Women: Lily Ernst - Blogger and Publisher

Lily Ernst is the founder of the website, Little Sweet Baker. This bio-chemist left her job in chemical sales to become a full time baking blogger which in turn, led to the launch of her first book, Blogging For Passion and Profit. The book profiles 20 creative bloggers and entrepreneurs whose stories are sure to inspire you in your own business.

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ASLU 036: How To Work With Influencers and Brand Ambassadors

In Episode 36 of the podcast, Melissa and Heather Travis pool their 20+ years of combined experience in the influencer marketing space to tell you everything you need to know before hiring bloggers, instagrammers and other digital content creators to help grow your creative small business's brand. We share our tips on what to do, what not do to and the big red flags you need to watch out for!

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ASLU 035: Getting Started With TV Appearances to Promote Your Creative Business

This week, Melissa talks with Puneeta Chhitwal Varma about how she has grown her exposure and her creative business by appearing on local and national TV programs like The Social, CBC, and Global. She shares tips for connecting with producers, pitching your ideas, prepping for your segments, connecting with the anchors and hosts and going live!

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ASLU 034: Creative Canadian Women: Puneeta Chhitwal Varma - Writer and Better Food Advocate

Puneeta Chhitwal Varma is a writer and better food advocate who founded the website Maple and Marigold where real food and sustainable living are viewed through the lens of cultural fusion. She also founded Nourish by Numbers, a public service initiative that encourages growing a healthier planet through better food choices.

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ASLU 033: Why You Need a Media Kit For Your Creative Small Business

Media Kits are not just for digital content creators. Whether you're an artist, a maker or a creative, if you have a creative small business you need a media kit as part of your marketing toolbox. Melissa and Heather Travis talk about what media kits are, what they can do for you and your creative business and how they're different from Press Kits, Rate Cards and Sell Sheets.

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ASLU 032: How To Manage a Multi-Passionate Creative Career

In Episode 32 of the podcast, Gabby Peyton and I talk about the challenges and advantages of being a multi-passionate creative. Whether it’s fending off negative stereotypes of being flaky or lacking focus or dealing with the challenges of branding yourself or not being afraid to showcase your multiple skills, we talk about trying to figure out how to make it all work together.

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ASLU 029: Creative Canadian Women: Freelance Writer, Gabby Peyton

Get to know Newfoundland freelance writer, Gabby Peyton. Hailing from St. John's, Gabby is a freelance writer, journalist, archaeological dig illustrator and food photographer with feet itching to travel. Find out how this multi-passionate creative has built a life she loves that celebrates all her creative callings.

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