In episode 28 Ayngelina Brogan and I dive into why it's so important to know your key numbers, regardless of what kind of creative business you run, and how knowing those numbers can help you increase your productivity, time management and profitability!
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Mindset and business are interconnected and what you call yourself really matters. How you refer to yourself and the mental roles you let yourself take on can both spur you on to growth or keep you trapped somewhere you don't want to be. We want to help you change your mindset in this episode to spur you on to growth - both as a creator and a business owner!
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The global pandemic has wreaked havoc on many businesses but, it has also triggered a lot of ingenuity as women have figured out how to pivot their creative businesses and continue to find success. Today, we talk about how to pivot your business in times of change (and not just in a pandemic).
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Get to know Nova Scotia creative Ayngelina Brogan. Ayngelina is the publisher behind the culinary travel website Bacon is Magic, where she publishes written and video content to help travelers find the best food around the world - and even make some of it at home. When we're not in the midst of a global pandemic, Ayngelina splits her time between Havana, Cuba, her home just outside of Halifax, Nova Scotia and traveling the world! Learn more about Ayngelina's journey from a successful Toronto advertising career to a self-employed writer and publisher.
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In Episode 24 we're talking about pitching. At some point we're all faced with pitching ourselves - be it to an editor, a gallery, a future client, a craft market, or a wholesaler. The times where we have to pitch ourselves and our businesses are endless. It comes down to two key points - listen to the full episode to find out more!
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In Episode 23 of the podcast we tackle a topic a lot of women and a lot of working creatives really don't like to face: negotiation. But negotiation is a critical part of life and business and without learning some simple negotiation techniques, we often wind up settling for things we're not really happy about. We're flipping negotiation on its head today and getting rid of the stress that goes with it.
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In Episode 22 we talk about how to promote yourself and your work without relying so much on social media. Heather Travis puts on her PR hat and we give you tons of tips and tricks to DIY your own press and marketing and have success with it! This episode is jam packed with all kind of grass roots marketing ideas to help you move your business forward in your community - even if you're a digital content creator.
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Get to know Ontario artist Heather Travis. Heather is a communications professional as well as a painter known for her large scale canvases and mural work. Recently, she has also gone mini with several old dollhouse restoration projects! We talk about the art community in her rural Ontario town, where her creativity comes from, the business of her art and what it's like when both you and your spouse are self-employed.
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