ASLU 045: How To Surprise and Delight Your Customers
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Whether you have customers, clients, listeners, viewers or followers, how you treat them determines whether or not you'll keep them. This week Melissa and Heather talk about how you can easily surprise and delight your audience and make them raving fans who talk about you every chance they get.
Surprising and delighting your audience doesn’t have to be expensive or a big production. Sometimes the simplest things (a heartfelt direct message or a hand written note with an order) can be very most meaningful.
In fact, even a frustrated reader, an upset customer or a grumpy listener can be an opportunity to surprise and delight!
In this episode we talk about why taking this extra little extra step with your audience, whoever they may be, can be an opportunity to creative loyal fans who not only follow you, but spend money with you - over and over again.
We get into the importance of listening - really listening - and practicing empathy are at the heart of all customer service and why more of us need to cultivate both of these skills.
And we get into really fun part of all the creative, little (and sometimes big) ways you can make your customers feel appreciated. It doesn’t have to be a sale every 4 weeks or a discount on every purchase (but those have a place too!)
As with most things we talk about on this podcast, it all comes down to research and relationships. Do you even know who your top 5, 10, 25 customers are? What did they last buy from you? Who are they? How do you cultivate that relationship and keep them coming back to see what you’re doing this week?
And digital content creators, don’t think this doesn’t apply to you. If you have readers, followers, listeners or viewers, they’re still your customers. You need their eyeballs (or ears) to generate the traffic that brings in your ad revenue. You know what happens when google or social media changes it’s algorithms - you’re at their mercy unless you’ve cultivated loyal followers who will seek you out no matter what. And when you want to write that book or launch that planner or create those enamel pins, you need a loyal audience who wants to buy from you because you’ve cultivated that relationship with them!
Enjoy the episode and feel free to share some of the ways that you have surprised and delighted your customers (or that you have been surprised by somebody you’ve done business with) in the comments
Listen To the Episode
Here’s a direct link to Episode 45 - or you can listen via the players below:
Resources Mentioned In This Episode
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