If you need a good dose of hope and inspiration this week, then Episode 177 is for you. Canadian writer and author Beka Shane Denter joins the show to talk about her latest book, Bloom Across Canada - an inspirational collection of conversations with 50 diverse women and non-binary creatives entrepreneurs from all across Canada.
Read MoreClassically trained fashion designer Rebecca Rowe talks about how she pivoted her business (and how a disaster pushed her to embrace that pivot full force!) from a designer to a stylist who helps other women find confidence in their wardrobe. And then, she took on what, at first glance, appeared to be a surprising collaboration to expand her business even further. Take a listen and it will all make sense!
Read MoreIncreasing Average Order Value (AOV) can have a big impact on your bottom line! I share 15 ideas for you to try in your creative business that will help you grow your revenue without growing your customer base (but you should work on both!). You’ll learn how this simple shift can transform your business, no matter what you sell or what creative services you offer. It also happens to be kinda fun!
Read MoreHow do you manage inventory and demand in your creative business? Do you use and market a scarcity model? An urgency model? Or an always available model? We walk you through each of these and outline the pros and cons of each as well as showing you how you can use a mix of all three in your creative business!
Read MoreHow do you keep your creative business stable when the economy isn't? When everything from inflation and interest rates to fuel and food are going up up up and disposable income is shrinking, it’s important to know your numbers, watch your cash flow, keep marketing, evaluate your offerings and raise your prices when it's necessary. This week’s episode will help!
Read MoreMelissa chats with author, chef, TV host and YouTuber, Pailin Chongchitnant, about how getting started on YouTube with her channel Hot Thai Kitchen led her to her dream of co-hosting a TV cooking show, writing a book and becoming a self-employed creative. And she shares her tips for launching a Patreon community to grow and diversify your revenue.
Melissa and regular guest host Heather Travis reflect on a full year of running a creative businesses during a pandemic: the good, the bad, the silver linings and the pivoting that the last year has required.
Read MoreAs And She Looks Up hits the 50 episode milestone and a year of the podcast, I take a look back at the roller coaster that was my first year of podcasting, what I've learned and what's coming up next!
Read MoreIs it a good idea to take on a business partner in your creative business? What could go wrong? What are the keys to a successful partnership? We answer all of those questions for you!
Read MoreTaking some time off from your business, whether it’s a few days, a few weeks or even a few months doesn’t have to be scary if you plan far enough in advance and follow these tips!
Read MoreFiguring out how to price your work is one of the hardest things you’ll do as a creative business owner. Whether you’re pricing a product or a service it’s a constantly moving target that changes with time and circumstance. We share our best tips for figuring out how to price your work in part one of this two part podcast.
Read MoreWorking from home comes with a lot of distractions! Here’s some of the most common ones you’ll face and our best tips to manage distractions when you run your business from home.
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