Should you discount your creative work? It’s a question creatives ask themselves constantly and everyone has an opinion! This episode walks you through the pros and cons of discounting and challenges you to dig deeper into your costs and your pricing to help you make the right decision for your business!
Read MoreHow do you manage inventory and demand in your creative business? Do you use and market a scarcity model? An urgency model? Or an always available model? We walk you through each of these and outline the pros and cons of each as well as showing you how you can use a mix of all three in your creative business!
Read MoreIn Part 2 of our conversation on pricing models for creative businesses, Melissa and Heather talk about budget or value based pricing and hybrid pricing (where you offer a premium tier and a budget tier). Team that up with last week's episode on premium pricing and you have all three models to evaluate - which one is best for your business?
Read MoreIn Part 1 of a 2 part series on pricing models for your creative business, Melissa and Heather talk about premium pricing models for both creative services and physical products - and why this particular model is about so much more than just your price!
From original artwork and crafted goods to products based on your designs or creative services, Melissa and Heather discuss how to price those products and "productized" services as well as how to raise those prices if you're not charging what you should!
Read MoreDoes the idea of raising the rates on your creative services make your stomach twist into a knot and fill you with dread? You're not alone! In this episode Melissa and Heather talk about easy and gentle ways to raise your rates with little disruption to your clients while putting more money in your pocket! This is a great episode for anyone who provides creative services like photography, design, writing, digital content creation and more.
Figuring out how to price your work is one of the hardest things you’ll do as a creative business owner. Whether you’re pricing a product or a service it’s a constantly moving target that changes with time and circumstance. We share our best tips for figuring out how to price your work in part one of this two part podcast.
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