To Discount or Not to Discount in Your Creative Business
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With Black Friday coming up quickly and market season in full swing, should you discount your creative work? There's a time and a place for discounts. This week we go over the pros and cons of offering or granting discounts and why it is SO crucial to dig deep into your costs and price your work properly in order to have more marketing flexibility in your business.
This Episode Is For…
This episode is for creatives who...
don't know how to respond when a customer or potential customer asks for a discount
aren't sure if discounting devalues their work
don't feel they have the room in their pricing to offer discounts
aren't sure how much it costs them to secure a new customer
are looking for ways to foster loyalty among their customer base
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Mentioned In This Episode:
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