Going 'viral' is something a lot of small business owners hope for - but are you ready for it if it happens to you? Episode 146 dives into what can happen when you go viral - including two case studies and tips for how you can be prepared

Podcast Episode, ResourcesMelissa HartfielDecember 15, 2023S5, social media, branding, viral contentComment

ASLU 122: An Easier Way to Market Your Creative Business on Social Media with Susan Diaz

This week, Toronto based podcaster and c+p digital co-founder, Susan Diaz joins Melissa to talk about how creatives, artists and makers can get smarter and more efficient about making social media work for them - without wanting to pull their hair out or needing to be digital content creators.

The secret? Repurposing content. Susan breaks it down for us this very practical and sanity saving episode!

Podcast Episode, Inspiring WomenMelissa HartfielNovember 25, 2022creative enterpreneurshp, S4, social media, susan diaz, marketingComment

ASLU 076: The Social Media Mindset Struggle

We pour an inordinate amount of time into social media for the benefit of our creative businesses. But is it financially, creatively or mentally worth it? Melissa & Heather get into the pros & cons of creating endless content to feed an insatiable beast.