ASLU 122: An Easier Way to Market Your Creative Business on Social Media with Susan Diaz
Editor’s Note: Some links in this article may be affiliate links. Full disclosure is located at the end of the article.
This episode is brought to you by Fine Lime Illustrations
This week, Toronto based podcaster and c+p digital co-founder, Susan Diaz, joins Melissa to talk about how creatives, artists and makers can get smarter and more efficient about making social media work for them - without wanting to pull their hair out or needing to be digital content creators.
The secret? Repurposing content. Susan breaks it down for us this very practical and sanity saving episode!
Susan Diaz is the founder & CEO of Toronto podcasting firm c+p digital, focused on helping businesses leverage podcasts as their key marketing anchor. She’s the mom of a 10-year old, wicked smart little girl, who inspires her everyday to simplify things and educate better. Susan is obsessed with podcasting and co-hosts 2 podcasts: The 4 am Report - on what keeps marketers and founders up at night, and, ABCDEI - conversations around unlearning bias, one alphabet at a time.
This episode is brought to you by Fine Lime Designs Illustrations
This Episode Is For…
This is a great episode for creatives who:
anyone who finds social media marketing stressful
any creative who wants to get strategic and efficient with their social media marketing
has ever wondered what content, or repurposing content, actually is
working artists, makers and creators who know they need to market their business but really just want to make the thing
wonders if they have to do ALL the platforms
If you just want the links to the resources mentioned in this episode, scroll down to the bottom.
Listen To the Episode
Here’s a link to this week’s episode. You can also listen via the player below or on your favourite podcast app (Apple Podcasts, Spotify, Google Podcasts, Amazon Music, Stitcher, and more). Just search for And She Looked Up!
make social media your shop window
in this episode we discuss:
Susan’s creative journey
creating one piece of anchor content that can be used in many places - and how to reuse it
how do you show up online when all you want to do is make the thing you love to make?
the 4 types of content we can create for the internet - an no, you don’t have to create all 4!
deciding on the three pillars of your business that you want to showcase
figuring out which type of content you have an affinity for and marrying it with your business pillars
working from an abundance mindset
working through the fear of showing up or the fear of the unknown
the ways you can repurpose that one piece of content
batch creating to be more efficient
co-creating to share the workload
be your own shop window - how can you invite people in?
Mentioned In This Episode:
- Connect with Susan on LinkedIn and TikTok
- Susan's new book! UNboring: Take Your Content Marketing from Blah to Brilliant
- c+p digital
- Get started with your own podcast with help from Podcast Masterclass
- The 4 am Report
- ABCDEI
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