So, You Think You're Ready to Go Viral…

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This episode is brought to you by Fine Lime Illustrations

When you sit down to think about your creative business do you ever wonder what it would be like to strike gold with a piece of viral content?

Do you think about all the ways your business could change? Do you imagine your creations flying off the shelves in your studio and money rolling in? Do you think how if you could just get another 100 thousand or even a million more sets of eyes on your business, it could change everything for you?

Do you ever ask yourself if your business is actually ready to go viral?

This week, Melissa and Heather talk about going viral and what actually happens - with two separate case studies. Are you ready?

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This Episode Is For…

This episode is for those who...

  • wonder what makes content go viral

  • wonder what actually happens when a video or post goes viral - does it change everything?

  • want to make sure they're prepared if content does go viral

  • wonder if you need viral content for your business to succeed

If you just want the links to the resources mentioned in this episode, scroll down to the bottom.

Listen To the Episode

Here’s a link to this week’s episode. You can also listen via the player below or on your favourite podcast app (Apple Podcasts, Spotify, Google Podcasts, Amazon Music, I Heart Radio, Overcast and more). Just search for And She Looked Up!

Transcript & Chapter Markers

You can find a full transcript and chapter markers here. Just click on the episode title for all the juicy details!

are you ready

to go viral?

In this episode we discuss:

  • what is viral content?

  • two separate case studies and the very different (and surprising) results

  • the difference between attract marketing and nurture marketing

  • the different “levels” of virality

  • going viral doesn’t equal a career or diminish the amount of hard work you’ll have to do after you go viral

  • are you clear on what you want for your business and what your priorities are?

  • how to make it clear the content is yours? (especially as the share count rises)

  • how will you cope with the influx of communication?

  • trolls (they’re going to come for you)

  • are you prepared for media inquiries?

  • is your website prepared?

  • how will you bring all these new people viewing your content into your ecosystem (it’s not a given they’ll follow you!)

  • is your online shop connected to your social platforms?

  • thinking about inventory and systems and fulfilling orders (or having Etsy throw you into vacation mode until you catch up)

  • do you have help or access to help if you need it?

  • the importance of nurturing the people in your ecosystem - pre and post viral

  • being in it for the long haul

Mentioned In This Episode:

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Podcast Episode, ResourcesMelissa HartfielS5, social media, branding, viral contentComment