Hello fellow creative entrepreneur!
Creating for a living takes a special kind of person, doesn’t it? One part artist and one part businessperson. Some days the creative gets to be in charge, and some days, it’s the businessperson. And that can create tension! But tension can be a good thing - it brings new ideas, inspiration and growth.
When you run a creative business you need to keep your “inspiration well” full, your mind and body healthy and your business brain sharp. You also need friends and a community who understand what your days are like.
That’s why we created the And She Looked Up Podcast - to help Canadian women who create for a living! Get started with some of our most popular and helpful episodes and articles.
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Listen to the Latest Podcast Episodes
Award winning poet and writer Kim Fahner joins the show to share her creative journey and discuss the importance of forming a community of our peers. Forging nurturing and supportive connections with other creatives in a country as vast, and empty, as Canada can feel like a huge challenge - particularly for those in smaller or rural communities.
Should you discount your creative work? It’s a question creatives ask themselves constantly and everyone has an opinion! This episode walks you through the pros and cons of discounting and challenges you to dig deeper into your costs and your pricing to help you make the right decision for your business!
If you need a good dose of hope and inspiration this week, then Episode 177 is for you. Canadian writer and author Beka Shane Denter joins the show to talk about her latest book, Bloom Across Canada - an inspirational collection of conversations with 50 diverse women and non-binary creatives entrepreneurs from all across Canada.
Melissa and Heather explore the transformative power of intentional rituals in our creative practices. Rituals are different from habits. And, there's real science behind them and how they affect our brains. They can help shape our creative mindset, help us achieve a state of flow, quite our inner critic and much more!
Classically trained fashion designer Rebecca Rowe talks about how she pivoted her business (and how a disaster pushed her to embrace that pivot full force!) from a designer to a stylist who helps other women find confidence in their wardrobe. And then, she took on what, at first glance, appeared to be a surprising collaboration to expand her business even further. Take a listen and it will all make sense!
Increasing Average Order Value (AOV) can have a big impact on your bottom line! I share 15 ideas for you to try in your creative business that will help you grow your revenue without growing your customer base (but you should work on both!). You’ll learn how this simple shift can transform your business, no matter what you sell or what creative services you offer. It also happens to be kinda fun!
In the Season 6 opener of the podcast, Melissa and Heather jump into the deep end to talk about creating our creative process. When was the last time you questioned why you create the way you do? Are you in a rut - or too comfortable? Have you mixed things up lately? So here's your reminder that we, as creatives, get to CREATE - or RECREATE our own creative process! Here's how...
With the Season 5 finale, Melissa and Heather talk about rest and why it's so critical for self-employed creatives. What does rest look like (no it's not sleep - but that's critical too!)? It's not a "one size fits all" concept. It may be a two week vacation but what if a "leave the house" vacation isn't possible? We dig deep into ways we can ensure rest is part of our creative cycle - whether you're an introvert, extrovert, parent, caregiver, managing multiple roles, financially strapped or somebody who needs movement or somebody who needs stillness.
Canadian photographer, recipe developer and blogger Heidi Richter talks about her work as both a commercial and editorial food and nature photographer as well as the challenges of being a small, creative business owner, juggling multiple roles, mom guilt, creative burnout and why we need to be both assertive, human and adaptable in an age of technological change and generative AI.
As we close out 2024, Heather and Melissa reflect on the ups and downs of the past year and look ahead to what's coming in 2025. This episode highlights the core theme of finding joy amid challenges as we close out one year and being another.