ASLU 099: Growing Your Creative Business with Ebooks with Kristen Raney

Kristen Raney, a white woman with long brown hair, a robin's egg blue shirt, ping sweater and blue jeans, sits on her bed with her laptop holding a mug and working

Editor’s Note: Some links in this article may be affiliate links. Full disclosure is located at the end of the article.

This episode is brought to you by Fine Lime Designs Illustrations

You don't need to be a writer or a blogger to grow your creative business with ebooks. Melissa and guest Kristen Raney discuss how having an ebook strategy for your business can create new revenue streams, grow your community, your brand and establish you as a thought leader! We walk you through the whole process with Melissa's ebook design experience and Kristen's ebook marketing knowledge that has her making a healthy additional revenue stream in her floral design and small scale flower farmer businesses.

This Episode Is For…

This is a great episode for anyone who:

  • has thought about creating an ebook - or multiple ebooks - but has no idea where to start

  • is not a writer or content creator and has now idea what they could create a book about

  • has a book idea but isn't confident designing and laying it out

  • is confident designing it but doesn't know what tools to use

  • has a great idea but a limited budget

  • has a great idea and a healthy budget

  • has created an ebook but is having difficulty selling it and needs some marketing tips or an overall strategy

If you just want the links to the resources mentioned in this episode, scroll down to the bottom.

Listen To the Episode

Here’s a link to this week’s episode. You can also listen via the player below or on your favourite podcast app (Apple Podcasts, Spotify, Google Podcasts, Amazon Music, Stitcher, and more). Just search for And She Looked Up!

multiple revenue streams

keep your small business nimble

in this episode we discuss:

  • ebooks help you create a new revenue stream, become a thought leader, grow your community and your brand

  • you don’t need to be a writer or digital content creator to make and sell ebooks

  • how Kristen’s first book came to be - how she got the idea and what made her think it would sell

  • the freedom you have with digital publishing (it’s ok if you find a grammar error after you’ve gone to publish)

  • some of the publishing platform options (see the links below)

  • why it’s so critical to have multiple revenue streams in your business

  • if you have a seasonal business ebooks can provide steady revenue during your slow season

  • the incredible importance of consistent marketing throughout the year

  • how an ebook strategy can make you a trusted authority in your niche

  • what can you write about if you’re not a digital content creator

  • how to organize and start laying out your content

  • some tools you can use to create your book (Canva, Adobe InDesign, or even Word, PowerPoint or a google doc!)

  • when should you involve a designer?

  • does writing an ebook have to cost you a lot of money? (no it doesn’t!)

  • does the content in your ebooks have to be brand new? (also no!)

  • design options for different budgets

  • understanding commercial licensing for ebook templates

  • how to figure out your pricing strategies (you can change your pricing!)

  • simple marketing strategies you can run year round on autopilot

  • repurposing your marketing content

Mentioned In This Episode:

Subscribe to Our Newsletter

Support the Podcast

Wondering how you can support the podcast? Here are some great ways you can support the podcast!

We’re On YouTube!

You can now listen to the podcast on YouTube! We’re in the process of uploading our entire archive onto YouTube, one episode a day, so you can listen there. Once we’re caught up, new episodes will be uploaded every Friday!

Podcast EpisodeMelissa HartfielS3, creative enterpreneurshp, ebooks, marketing, revenue streamsComment