ASLU 092: 20 Email Newsletter Ideas for Creatives (That Aren't Too Sales-y)
Editor’s Note: Some links in this article may be affiliate links. Full disclosure is located at the end of the article.
This episode is brought to you by Fine Lime Designs Illustrations
You have an email list. You know you should be talking to your subscribers but... you have NO IDEA what to send them! Melissa & Heather give you 20 email newsletter ideas to help you engage with your subscribers, build a community around your work and... make money! You don't have to be sales-y all the time - the first four letters in newsletter spell NEWS. But, remember, you can always ask for the sale. It just doesn't always have to be the prime focus of every newsletter!
Sign up for the And She Looked Up Newsletter and get the full list of email ideas sent straight to your inbox so you can refer back to it whenever you are stuck!
This Episode Is For…
This is a great episode for anyone who:
has a list and never emails them
has no idea what kind of content to include in an email.
is worried about feeling too sales-y
wants to build a vibrant community around what they create
If you just want the links to the resources mentioned in this episode, scroll down to the bottom.
Listen To the Episode
Here’s a link to this week’s episode. You can also listen via the player below or on your favourite podcast app (Apple Podcasts, Spotify, Google Podcasts, Amazon Music, Stitcher, and more). Just search for And She Looked Up!
the first 4 letters in newsletter spell NEWS
in this episode we discuss:
email frequency
asking for the sale even in newsletters where you aren’t selling
serving your community
what’s obvious to you, is probably not obvious to those who follow or buy from you
some of your audience will follow you to learn how to do what you do, and others follow you because they appreciate what you do. Some fall into both camps. Let that help you determine the type of content you send to them
listicles work well!
use your newsletter to connect all the different aspects of your business: your social channels, your website, your live events
evergreen content
sharing affiliate codes to earn some revenue from your email list (check the rules of your affiliate program! Not all (ahem… Amazon) allow you to do this.
20 amazing types of newsletter content you can send to your list! (if you want the complete list, just sign up for our newsletter below!
Mentioned in this episode
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