ASLU 127: Etsy? Your Own Website? Or Both?

delicate gemstone jewellery on a crystal. A purple rectangle is overlayed with white text that says "Etsy? A Stand Alone Shop? Or Both?"

Editor’s Note: Some links in this article may be affiliate links. Full disclosure is located at the end of the article.

This episode is brought to you by Fine Lime Illustrations

When you have an Etsy shop, you wonder if you should open a stand along shop on a platform like Shopify or Wix.

When you have a stand alone website you wonder if you should open an Etsy shop.

When you're first starting out, you don't know which to pick.

And if you're a creative services provider you might be wondering if this episode is even worth your time (it is).

So which is it? Etsy? Your Own Shop? Or... should you have both? I cover the pros and cons of each and why having both might not be a bad idea!

This episode is brought to you by Fine Lime Designs Illustrations

This Episode Is For…

This is a great episode for those creatives who...

  • aren't sure which platform to start with for their creative business

  • are wondering if they should open their own stand alone website

  • are curious about opening an Etsy shop

  • are a creative services provider and wondering how they fit in with a platform like Etsy

  • are looking to open up an additional stream of revenue

If you just want the links to the resources mentioned in this episode, scroll down to the bottom.

Listen To the Episode

Here’s a link to this week’s episode. You can also listen via the player below or on your favourite podcast app (Apple Podcasts, Spotify, Google Podcasts, Amazon Music, Stitcher, and more). Just search for And She Looked Up!

draw people to you

because the won’t just show up!

in this episode we discuss:

  • the pros and cons of Etsy

  • Etsy fees: what you pay and what you get

  • pricing your product appropriately on Etsy

  • the importance of understanding the Terms of Service for any online marketplace you join

  • understanding Canadian tax collection on Etsy

  • the difference between turn key hosted ecommerce platforms and ecommerce software packages that you host yourself

  • understanding the hidden costs of a stand alone website (there’s lots)

  • marketing your stand alone website and getting traffic to it

  • the pros and cons of a stand alone website

  • the importance of SEO on Etsy and your stand alone website

  • using Etsy for international sales and your stand alone site for domestic or North American sales

  • building redundancy into your business to protect yourself

  • creating multiple streams of revenue to protect your business

  • why creative service providers can also create and sell products

Mentioned In This Episode:

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