Melissa and regular guest host Heather Travis reflect on a full year of running a creative businesses during a pandemic: the good, the bad, the silver linings and the pivoting that the last year has required.
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As And She Looks Up hits the 50 episode milestone and a year of the podcast, I take a look back at the roller coaster that was my first year of podcasting, what I've learned and what's coming up next!
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Lawyer Andrea Henry of Henry Business Law joins us this week to talk about how you can take steps to protect your creative business and your intellectual property - including what you can do yourself and where you should get a lawyer to help you (and how to find a lawyer that gets you and your business!)
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What could you do to earn $100 today? This week Melissa and guest Heather Travis are talking about figuring out what you could create right now that could earn you $100 and how that small but still significant number can boost your confidence, take some pressure off your shoulders and propel your business forward.
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In Episode 47 Melissa shares why doing a 100 Day Project (or a 30 day, or 50 day, or 365 project) can be so beneficial to your skills, creativity and help you build a body of work. There's also tips on how to succeed and finish your 100 days.
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Success Coach Alana Ruoso joins us this week to talk about 10 of the most common, yet oh so subtle, ways creative entrepreneurs self-sabotage their careers - and what you can do about it!
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Whether you have customers, clients, listeners, viewers or followers, how you treat them determines whether or not you'll keep them. This week Melissa and Heather talk about how you can easily surprise and delight your audience and make them raving fans!
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Ever wondered what the difference is between mastermind groups, mentorships and coaches? I explain it all in this episode and tell you why these can be great investments in yourself and your creative business!
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2021 is starting off with a whole host of new restrictions for a lot of us so how on earth do you kick start creative inspiration when you're looking at the same walls every day? Here's some of my favourite sources of inspiration right now!
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Melissa and Heather Travis discuss how they plan to grow their art businesses in 2021. A great episode for any creative, artist or maker looking build their business in the new year.
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Melissa and Heather Travis review what worked, what didn't and what they learned from their art businesses in 2020. A great episode for any new creatives, makers or artists just starting out with their creative businesses!
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Melissa and Ayngelina Brogan talk about how to set goals in work and life as your creative business enters a new year that's shrouded in uncertainty.
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Lily Ernst is the founder of the website, Little Sweet Baker. This bio-chemist left her job in chemical sales to become a full time baking blogger which in turn, led to the launch of her first book, Blogging For Passion and Profit. The book profiles 20 creative bloggers and entrepreneurs whose stories are sure to inspire you in your own business.
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In Episode 36 of the podcast, Melissa and Heather Travis pool their 20+ years of combined experience in the influencer marketing space to tell you everything you need to know before hiring bloggers, instagrammers and other digital content creators to help grow your creative small business's brand. We share our tips on what to do, what not do to and the big red flags you need to watch out for!
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This week, Melissa talks with Puneeta Chhitwal Varma about how she has grown her exposure and her creative business by appearing on local and national TV programs like The Social, CBC, and Global. She shares tips for connecting with producers, pitching your ideas, prepping for your segments, connecting with the anchors and hosts and going live!
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Puneeta Chhitwal Varma is a writer and better food advocate who founded the website Maple and Marigold where real food and sustainable living are viewed through the lens of cultural fusion. She also founded Nourish by Numbers, a public service initiative that encourages growing a healthier planet through better food choices.
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Media Kits are not just for digital content creators. Whether you're an artist, a maker or a creative, if you have a creative small business you need a media kit as part of your marketing toolbox. Melissa and Heather Travis talk about what media kits are, what they can do for you and your creative business and how they're different from Press Kits, Rate Cards and Sell Sheets.
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In Episode 32 of the podcast, Gabby Peyton and I talk about the challenges and advantages of being a multi-passionate creative. Whether it’s fending off negative stereotypes of being flaky or lacking focus or dealing with the challenges of branding yourself or not being afraid to showcase your multiple skills, we talk about trying to figure out how to make it all work together.
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In Episode 31 of the podcast, Gabby Peyton shares her best pitching tips both as a writer and journalist and as an editor on the receiving end of pitches. Whether you're pitching newspapers, magazines, websites or your dream publication, this episode is packed with pitching tips.
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In this episode Melissa and Gabby Peyton talk about taking advantage of the unique opportunities that are available when you build your creative business in a smaller urban or even rural centre (and how you can leverage those into big city opportunities if you choose too!)
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